Startup Strategy

While taking the initiative to start your business or profession, you must take care of these basic principles to take your business/ profession high.

1. Make technology  your best  friend

Make technology your best friend, you must learn the basics of technological tools.

Research the tools helpful for your business/ profession. If you are a legal consultant, you must have the online subscription of law journals, bare Acts of relevant enactments. By stating Online I mean to make your search handy to make you access your data/knowledge/resource base on the go.

If you are in product selling/marketing you must take care of the technology involved in the field.

Make digital catalogue of your products, associate necessary links to that catalogue of necessary certification, approvals, permits etc. required to establish your brand as unique in the market.

You can automate some portion of your business process, can use CRM, inventory management software and so on.

2. Innovation will take you high

Innovation is the second ingredient necessary for the success of any Startup. Innovation gives you a competitive advantage which your rivals/competitors don’t possess, or it will take a long long time to develop such a competitive advantage for your competitors.
Innovation caters the need of the segment/sector your startup is dealing in. You must develop a separate desk R&D lab, where you can sit in your most productive hours, where you are free from distractions, think on the business model you have taken up for your startup, analyse the need of that particular segment, analyse the delivery your business model delivers and come up with the most suitable strategy and model as per the need of the segment.

3. Business acumen is must

Business acumen ensures the exact delivery to your clients/customers need. No business or profession can survive without business/profession acumen. Business acumen is something which 

is the soul of your business/profession, this is the accumulated knowledge and skill to do a particular thing efficiently and effectively in the manner that the user/customer have a better and unique experience.

Acumen is not a thing available in the market or some trick, its a skill, insight or gut which is developed. Its the ability to take right decisions at the right time.

It can be developed through clear thought process of your business, acquiring strong domain knowledge and practice.

4. Make online Presence

Your personalized website along with the presence on other available online platforms. Having your personalized mails, domain names, business pages, business listings and yellow pages listing are very economical and important tools which an entrepreneur can not ignore.
Google says 97 % of Consumers use online platform to make local search for their business needs.
So not make your online presence only but make a very strong presence, hire a professional in this regard which can help you building your strong online presence.

5. Market… its the best strategy

When it comes to the best business success skills I vote for “Marketing” . The skill to market is actually ability to sell, selling is more important thing in business when each and everything has been executed well. Selling comes through Marketing, so marketing skill is the most important task for any business entity whether its an startup or an established business house.

So learn the Art of Marketing because this followed by sales.

Anupam Jaiswal
Anupam Jaiswal
Anupam Jaiswal is a Certified professional, corporate trainer, motivational speaker and a business coach. He is the founder of Multiple ventures including AJ Leadership academy and Shrie Campus LLP. Anupam is having 20+ years of a rich experience of working with corporate, institutions and government bodies. He also acted as a CS and compliance office in a Mumbai based listed company and headed ICSI, Lucknow chapter as secretary and chairman. and now in whole time practice, and consultants to corporate including Success My Business.

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