Well we are very much aware that a firm which gets its brand registered gets exclusive rights for its use, no other firm can use such a name or mark in the country and that is a trademark which is a legal protection.For example, various products of ‘samsung’ carry the market of its name. A good trademark should be short and simple so that people can easily remember it. It should be distinctive and attractive.
How is it legally protected?
- It’s a validity certificate or evidence of ownership.
- If it’s legally protected you can file suit for infringement.
- It protects your brand from being used unlawfully.
- In market the goowill of the brand increases.
- If the brand is good and legally protected it will automatically ensures product quality.
- It provides protection for 10 years after that renewal process is done.
Registration of a trademark is not compulsory. However, the registration is the prima facie evidence of the proprietorship of the trademark under registration. But if it’s not done then no suit can be instituted for the infringement of unregistered trademarks.
