How to gain new customers

Your business is the dynamic world. Few areas are run through rocket science while others are simple. In this era of technology, running trade is as difficult as it is easy. If you can grab the right opportunity at right time then it becomes cake walk. On the other hand, if you do not know how to use technical advancements for growth then it becomes very difficult to survive the competition. It’s all about survival of the fittest.

Whether it is goods or services sale, continuous satisfaction of existing customers combined with working towards gaining new customers is the key. Here are few tips on how you can do that:

  1. Every person has a smartphone in their hand which they keep scrolling as they get time. So, smart gadgets is the power. Your online presence matters more than offline presence. Customers are ready to wait even for a week for their product to arrive if it is as per the specifications mentioned. So, whether one accepts it or not, presence on social networking sites such as Instagram is must. Selling through sites like Myntra, Ajio and Amazon will work like cherry on top. However, these sites charge a good amount of commission hence if it is a small business then one should focus on its direct selling only such as through website or Instagram handle. Moreover, if it is a professional service, then registration on platforms like google business and justdial are the key to succeed. We as customers must have also observed then we often visit a doctor after reviewing online. So, more than word of mouth, it is word of internet that works.
  2. Sharing short reels of the product on youtube channel can also work wonders. This trend of ordering is gaining a lot of significance recently. Especially for readymade garments and unstitched suits, people are ordering by calling on the phone number given in the reel. Once they are satisfied with first product, there are high chances that they can continue to order.

There are numerous online techniques such as Content Creation, SEO through which you can make your brand visible on the first page of google. So, do not worry even if you do not have a big offline showroom. You can simply progress from one room of your house.

Bhavya Taneja
Bhavya Taneja
Bhavya Taneja is a Practicing Company Secretary, speaker on various academic and non-academic topics and a writer. She has an experience of 8 years as a professional and 5 years as a faculty of Economics. She has authored a book of quotes called 'Crisp Talkings' and is actively involved in social welfare activities as well.

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