“Shielding” refers to protection. In Information Technology (IT) sector, it refers to application shielding to secure IOS or Android applications from leakage of data, tampering, reverse engineering and various other threats.
In this respect, a device based Risk AI platform naming SHIELD was launched. As per their website, this tool persistently identifies devices, users and accounts you can trust and those who can’t.
Virus attack threats are prevalent since time immemorial and the same are ever expanding in this Artificial Intelligence era. So, in order to prevent them this SHIELD Company is working.
This matter is of utmost use to us because the convenience and food delivery application Swiggy has recently tied up with SHIELD. It will held the company in enhancing fraud prevention and detection mechanism. It will also ensure that promo abuse is prevented. This abuse is prevalent in online businesses wherein the user may be tempted to use some discount coupons or incentives and once the option is clicked, it leads to hacking of website. The user has no idea about how it works so they easily get trapped.
Of course this move of Swiggy will motivate other delivery apps also to use such protections against abuse. It has also shown that the company is continuously working towards maintaining the sustainable environment. Safety of data is the key in this data centric world economy, so it is a very much welcome move. More and more Indian IT companies can also be incentivized to research and launch such kind of applications for the sake of Make in India.
