5 Trending Marketing Techniques

A lot has changed in business since the start of Industrialization period. Although, developed economies invented new techniques of marketing decades ago but now with the evolution of science, both developed and developing economies stand on the same foot.

Artificial Intelligence and Digital Marketing play key role in increasing sales of the business. There are innovative ways to place one’s product/service in the market. So, let us discuss on these new age tech ways:

  1. While on one hand, previously sign boards and pamphlets were one of the prominent ways of advertising, on the other hand, now, mobile phones are the popular ways. Showing the advertisement of interest in side bar of the screen will obviously instigate customer to buy the product.
  2. Earlier, discounts were given to customers after they visit the shop. However, now even the biggest brands give online discounts. Even if one wants to introduced their product, they give offers through applications like paytm, google pay, jio cinema. Minimalist, Organic Harvest, Ras Luxury Oils are few examples of brands who have become big through this technique.
  3. Variety of products is must. While previously, one or two colors of a product were sufficient to gain customer, now many colors in same product have to be shown to customer. Scrolling down the phone for online purchasing is as easy as cakewalk. So, in such case, bright colors often appeal to the eyes on screen.
  4. Complementary products were not asked by customers earlier but now, they have developed the tendency to buy different products of same range together. So, combo sales should be promoted.
  5. Search Engine Optimization (SEO) is the need of the hour for any kind of business now. As per Wikipedia – “it is the process of improving the quality and quantity of website traffic to a website or a web page from search engines”. This internet marketing strategy is must for a brand which has its own website.SEO will increase traffic flow to the business website which will in turn create customers.

Marketing is a very wide subject having lots of nitty-gritty in its specifications. So of course, no single technique can fit for any market but yes the above given will go for any kind of business and market.

Bhavya Taneja
Bhavya Taneja
Bhavya Taneja is a Practicing Company Secretary, speaker on various academic and non-academic topics and a writer. She has an experience of 8 years as a professional and 5 years as a faculty of Economics. She has authored a book of quotes called 'Crisp Talkings' and is actively involved in social welfare activities as well.

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