Ashish Srivastava, from Shri Ram Nagari Ayodhya, was instilled with the entrepreneurial spirit from a young age. Unlike many of his peers who were under peer, family and societal pressure to secure a government job, Ashish was driven with a different vision. He dreamt of something of his own, his own business, a business that would not only be successful but also impactful.
While others were busy in preparation for job, Ashish dedicated his time reading business success stories, understanding principles of business, and envisaging his own path to success.
Laying the foundation
Balancing his entrepreneurial dreams with his educational endeavors, Ashish immersed himself in the learning of business dynamics. He studied intensively about business trends, market innovations, and the elements of successful businesses. He started attending business meets and business events. This foundation established the platform on which he built his subsequent endeavors. Not deterred by the absence of early opportunities, Ashish believed that his moment would arrive.
Finding the niche- Loan facilitation
During his market exploration, Ashish identified an expanding sector where demand was consistent and growing and that was Loan facilitation
Realizing that people and companies tend to find it challenging to get loans because of the intricacies involved pushed him to enter this specialized career. He decided to initiate his own venture, thus entered in the venture of facilitating finance formally.
His first office was a very small 100 square feet area in Ayodhya, He began small but had big ideas. He saw himself establishing a full-service organization that would make the loan process easier to facilitate much-needed support to clients, dealing with the complicated world of finance. His strategy was client-oriented, concentrating on their needs and providing customized solutions.
Building the Team and Expanding Knowledge
Appreciating the effective team Ashish has, he started enlisting people who shared his vision and passion. He invested in their individual and professional growth, organizing corporate trainings, which were uncommon those days more particularly in whole Uttar Pradesh. These trainings helped him develop a team with the required skills and knowledge for success, which was not common in the loan facilitation industry.
Ashish himself was a learner throughout. He attended business sessions, seminars, and conferences to keep himself updated on the latest trends in the industry and hone his skills. This motivation to learn and develop continuously played a big role in the growth of the company.
Growth and Success
The efforts of the team, combined together, started to yield results. The hard work, combined with the strategic deployment of their knowledge, started resulting in consistent growth in their client base which has grown from 0-12000. The reputation of the company as a trustworthy loan facilitator spread far and wide, leading to more clients and higher turnover.
Year after year, the turnover of the company jumped, reaching a whopping ₹300-400 crores. This incredible growth was a reflection of Ashish’s vision, leadership, and the hard work of his team. Employees were not merely belonging to the company; they were the backbone of its success. Ashish made sure that they were heard and taken care of, with corporate tours and other perks that boosted their job satisfaction and motivation.
A loan is not just a product but a responsibility, and Divine Enterprises wants to be its honest guide.
- ~ Ashish Srivastava, Founder Divine Enterprises
Diversification and Future Plans
After having a firm foundation and a great success in loan facilitation, Ashish Srivastava started looking out for diversification opportunities, as every entrepreneur does. His vision was not just about the existing business model but looked ahead to new areas that had high growth potential and catering his clients as well and for the benefit of those as well. The firm began making plans to diversify into real estate and bearing the corporate social responsibility. They have successfully accomplished few projects till date.
The move into the real estate industry was motivated by a strategic analysis of the financial sector. Real Estate are an integral part of the economy, providing a variety of financial services complementary to real estate sector. Ashish recognized the potential to utilize his firm’s loan facilitation expertise to offer more comprehensive services to a larger customer base.
In the same way, the real estate industry offered promising opportunities. With urbanization happening at a fast pace and increasing pressure for housing and commercial space, real estate presented an opportunity for growth. Ashish’s business sought to translate its customer-first model to this industry, offering quality and efficient real estate services.
Similarly, the real estate sector presented lucrative prospects. With rapid urbanization and growing demand for housing and commercial spaces, real estate offered a promising avenue for expansion. Ashish’s company aimed to bring its customer-centric approach to this sector, providing reliable and efficient real estate solutions.
Corporate Culture and Employee Welfare
One of the pillars of Ashish’s achievement was the corporate culture that he instilled in his organization since very beginning. He felt that an inspired and well-treated group of people was the key to long-term growth. Employees were solicited to express their thoughts and problems, creating a system of open communication and collaboration, and establishing a strong corporate training culture with the help of Anupam Jaiswal, Corporate trainer and business coach.
The company’s dedication to the well-being of its employees was not limited to corporate outings and perks. It encompassed ongoing professional growth, a conducive work culture, and avenues for career progression. This integrated approach to employee well-being not only improved job satisfaction but also led to greater productivity and loyalty.
A Vision Realized
Ashish’s own journey from a young aspirant entrepreneur to the top of a multi-crore enterprise is itself an inspiring story of grit, innovation, and strategic thinking. His success in recognizing and exploiting a niche market and his passion for lifelong learning and people development drove his company to outstanding success.
Today, with Ashish’s company all set to diversify into real estate and social impact, it is a reflection of his work ethic and vision. His tale is an inspiration for budding entrepreneurs, showing that with strategic planning, perseverance, and commitment to improvement, success is within reach even from humblest of origins.
The future seems bright for Ashish and his enterprise, as they venture deeper into new territories and raise the bar higher in the corporate world. His entrepreneurial experience is far from being a one-off, with each succeeding venture adding to the legacy of success and innovation that he has created.
Inspiring story