Perfumes business in India

Nowadays, if we open any social networking sites we can see one of the advertisements of perfumes. Today people are crazy about using the best fragrance which will make people turn around and for this they are ready to spend more money.

According to the data analytics platform Statista fragrance market in India is expected to generate revenue of $316.90 million in 2024 and will increase more in coming years. So it’s clear that owning this business can be very profitable.

Well starting the above business you need:

  1. Good raw materials such as alcohol, fruits, chemicals etc and you should be aware that before spending on these items a proper research is important.
  2. You need proper machines however today people also use only hand made attar (perfumes made up of essential oil obtained from flowers or petals). If you opt for machine based perfumes business you at least need 3.5 lacs to 4.5 lacs and for handmade you need around 80000 to 1 lac.
  3. You need proper licences to start your business and for this a proper legal paper work is needed.
  4. Branding your items with good means is necessary as this will increase your Market value as well as sales. For example if you observe many perfumes compare themselves from high branded perfumes they claim that their fragrance is the same as high branded perfumes and they are providing them with very less price and people are really becoming crazy for this.
  5. Target your customers needs as we can see people going to the office especially the youth want the last long fragrance so it’s necessary to work or make your perfume according to their need.
  1. Building a good and creative team is important in this business so that they can bring innovative ideas to make your brand a popular well known brand.
  2. Earning in this business is very high but the most important factor is working according to the needs of customers and remember the policy of investing less and earning more without negative compromising.

Therefore if this business is done in proper manner and made the perfumes with natural and reliable sources this will surely be a profitable business.

Saamra Rizvi
Saamra Rizvi
Saamra Rizvi is a Communication expert, and trainer. She is a CS, and Law graduate from Lucknow University. She is a speaker in ICSI (Institiute of Company secretary) . Given various soft skill session in Lucknow ITI. In the pandemic situation she also provided online skill session to various entities. She is also attached to a children educational institute and support children with her skills .

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