Air India’s Comeback, A Strategic Revival Lesson and a recent tragedy

A legacy icon that had lost its altitude — both financially and in reputation. But with the Tata Group at the helm, the airline is writing one of India’s most daring turnaround stories.

The Big Moves That Changed the Game:

Leadership revamp with international know-how

Vistara merger + budget carrier consolidation

470-aircraft biggest-ever order in history

Rebranding with new service culture

Emphasis on safety, digitization, and global routes

Early Results:

Improved on-time performance

Enhanced customer experience

Global bookings growth

Restored brand confidence

Reality Check:

The Ahmedabad tragedy involving Flight AI-171 is a grim reminder that safety will have to take a backseat for nothing in the quest for growth. Investigations are already on, and initial reactions from the airline show seriousness and sensitivity.

The Takeaway

Air India is no longer merely a relic of the government — it’s turning into a worthy global player. This transformation combines legacy with leadership, ambition with accountability.

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